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PhysicianAds Where to advertise to physicians and to patients, what each venue costs, and what the rules allow, with the date every price was checked.
For recruiters and employers Where to post a physician job, what a posting costs on each board, what a vacancy costs while it stays open, and what each specialty pays by state.
For physicians Where to list your CV, which boards and locum agencies cover your specialty, what the job pays by state, and what to know before selling a practice.
For practices What listing and review sites charge a practice, which marketing channels fit each specialty, what a new patient costs, and what the advertising rules allow.
For vendors and agencies How companies reach physicians: networks, journals, email lists and sponsorships, what each costs where the price is public, and the rules that apply.

Families

Directory Physician job boards, doctor listing and review sites and locum tenens agencies, compared on the same fields, with the date each price was checked.
Tools Calculators that turn published prices into a decision: what a physician vacancy costs, what a new patient costs, and what a job posting costs on each board.
Guides Marketing and recruiting guides for each specialty, and plain answers to the questions practices and recruiters ask about advertising.
Marketing guides by specialty One guide per specialty and practice type: how patients search, which listing sites matter, what paid search costs, and which rules apply.
Recruiting guides by specialty One guide per specialty: what it pays by state, which boards and locum agencies carry it, and what an open position costs while it stays open.
Rules and state medical boards The medical board in every state with its website and license lookup, and the advertising rules that apply to physicians and practices.
Physician salaries by specialty What physicians earn by specialty and state, from the federal Occupational Employment and Wage Statistics survey, with the release date and its limits.

About the site

Advertise How sponsored and featured placements work on PhysicianAds: always labelled, never mixed into rankings, and never sold as a followed link.
About PhysicianAds What PhysicianAds is, who publishes it, how its prices and facts are checked, and what the domain was before it changed hands in September 2026.
Questions and answers Short answers about what PhysicianAds covers, how prices are checked, whether listings can be bought, and how to suggest or correct a listing.
Contact Suggest a listing, send a correction or ask a question, with the contact form or by email.
Privacy policy What PhysicianAds collects when you read the site or use the contact form, why, and how long it is kept.
Terms of use The terms for reading and citing PhysicianAds, including what its prices and guides are and are not.

Tools

Physician vacancy and recruitment cost calculator What an open physician position costs while it stays open: lost revenue, locum cover, an agency fee and job board spend, route by route, every input dated and sourced.
Patient acquisition cost and marketing budget calculator What each new patient costs, what one is worth over the years they stay and when the spend pays back, with an optional healthcare paid search benchmark.
Job posting cost comparison What an order of physician job postings costs on every board in the directory, for the openings, days and CV access you need, from each board's published prices.

Guides

Building a medical practice website What a medical practice website has to do, what it costs to build and run, the accessibility and privacy rules it must meet, and who should own the domain and hosting.
Selling a medical practice How a medical practice sale is valued in broad terms, who buys practices, the steps from first conversation to closing, what a broker does, and the federal rules that apply.
Can doctors advertise? The rules in plain terms Yes, doctors may advertise, within the AMA's ethics opinion, the federal rules on testimonials, health claims, privacy, texts and referrals, and their state medical board's rules.
Google Ads for doctors and medical practices How paid search works for a medical practice, what LocaliQ's healthcare benchmark says it costs, what Google's healthcare policies restrict, the privacy limits, and how to read the calculator.
SEO for doctors and medical practice websites How search engines decide which practice websites to show, which pages a practice site needs, how Google judges health content, what to expect from an SEO agency, and how to measure results.
Local SEO for doctors: map listings, citations and reviews How map results in search are chosen, how a practice and its physicians should set up business profiles, which directory listings to keep consistent, and how to handle reviews.
Facebook ads for doctors and medical practices How Facebook and Instagram ads differ from search ads for a practice, what Meta's health and personal attribute policies restrict, the pixel and patient list rules, and judging results.
HIPAA marketing rules for medical practices What counts as marketing under HIPAA, when a practice needs written authorization, and how the rules apply to photos, review replies, website tracking, vendors, sensitive records, texts and email.
Setting a healthcare marketing budget How a practice can set a marketing budget from what a patient is worth instead of a percentage rule, what search ads cost on LocaliQ's healthcare benchmark, and how to tell if it works.
How to reach physicians: channels and the rules The channels vendors use to reach physicians, from professional networks and journals to conferences, email and education sponsorship, and the disclosure, kickback, gift and messaging rules.
Physician email lists: what vendors sell and the rules Where physician email lists come from, what vendors sell and how to judge a list, and the rules: CAN-SPAM for commercial email, the AMA data licensing opt-outs, and HIPAA for patient lists.
Medical practice valuation: how practices are valued How buyers value a medical practice: the market, income and asset approaches, adjusted earnings and the multiples applied to them, one adviser's published range, and the rules a sale meets.
The physician employment contract, clause by clause The clauses that matter in a physician employment contract: duties, pay models and productivity measures, benefits, tail coverage, noncompetes, termination, and when to get a review.
What a physician job posting costs What physician job boards charge to post an opening, from free boards to society career centers, how posting length and CV search change the bill, and how to price your own order.
Allergy and immunology practice marketing guide How patients and parents find an allergist, which listing sites matter, what search ads cost, and the rules on health claims and children's stories.
Anesthesiology group marketing guide Anesthesia groups are chosen by hospitals, surgery centers and surgeons, not patients. How to market to them, what to say about billing, and the rules that bite.
Cardiology practice marketing guide Most cardiology patients come by referral, but many also search on their own. How to market to referring doctors and patients, what ads cost, and the referral rules.
Chiropractic practice marketing guide How patients find a chiropractor, which free listings carry the load, what search ads cost on the healthcare benchmark, and the claims, offers and Medicare rules chiropractic ads run into.
Colon and rectal surgery practice marketing guide How patients reach a colorectal surgeon, from embarrassed late-night searches to referrals for cancer surgery, which sites matter, what ads cost, and the rules.
Concierge medicine marketing guide How patients choose a concierge physician, how a practice converts its panel and wins members, and the AMA, HHS-OIG and Medicare rules on membership fees that shape every concierge ad.
Dental practice marketing guide How patients pick a dentist, which booking and review sites matter, what LocaliQ's general dentistry benchmark says clicks cost, and the specialty, review and photo rules dentists follow.
Dermatology practice marketing guide How patients choose a dermatologist, which listing sites matter, what search ads cost on the dermatology benchmark, and the rules on photos and device claims.
Direct primary care marketing guide How patients and employers choose a direct primary care practice, which channels fill a membership panel, and the Medicare opt-out, double billing and estimate rules to settle before advertising.
Emergency medicine group marketing guide Emergency physician groups win hospital contracts; freestanding emergency rooms court patients. How each markets, what search ads cost on the emergency benchmark, and EMTALA.
Endocrinology practice marketing guide How patients reach an endocrinologist, why waits matter more than ads, which sites count, what search costs, and the rules on weight loss drugs and claims.
Family medicine practice marketing guide How families choose a family doctor, which listing and booking sites matter, what search ads cost on the family medicine benchmark, and the rules that apply.
Fertility clinic marketing guide How patients choose a fertility clinic, why published success rates shape the choice, what search ads cost on the healthcare benchmark, and the reporting, claims and donor rules that apply.
Gastroenterology practice marketing guide How patients reach a gastroenterologist, from screening colonoscopy to referred liver and bowel disease, which sites matter, what ads cost, and the rules on referrals and prices.
General surgery practice marketing guide General surgeons are chosen mostly by referring physicians and emergency departments, and sometimes by patients researching a hernia or gallbladder operation. How to reach both.
Geriatric medicine practice marketing guide Geriatric patients are often chosen for by adult children, senior living staff and hospital discharge planners. How to reach them, and the Medicare rules on gifts and referrals.
Hematology and oncology practice marketing guide Cancer and blood disorder patients arrive on referral, frightened and in a hurry. How an oncology practice earns those referrals, what families search, and the rules on cure claims.
Infectious disease practice marketing guide Infectious disease physicians mostly consult in hospitals, but outpatient HIV, hepatitis, infusion and travel clinics need patients. How each is found, and the rules that apply.
Internal medicine practice marketing guide How adults and Medicare patients choose an internist, which booking and plan listings matter, what search ads cost, and the rules on gifts, tracking and review gag clauses.
Med spa marketing guide How clients choose a med spa, which listings and paid channels fit, what search ads cost on the healthcare benchmark, and the FDA, photo and influencer rules behind injectables and lasers.
Mental health group practice marketing guide How a multi-clinician mental health practice fills its caseloads: intake, directories, the mental health ad benchmark, and the tracking, Part 2 and review rules that bite behavioral health.
Nephrology practice marketing guide Kidney patients reach a nephrologist through primary care, hospitals and dialysis units. How a practice earns early referrals, what patients search, and the Medicare rules on gifts and referrals.
Neurology practice marketing guide How patients reach a neurologist for headaches, seizures, memory and movement problems, which sites matter, what search ads cost, and the rules on treatment claims and stem cells.
Neurosurgery practice marketing guide Brain cases arrive by referral; spine patients often shop for a surgeon or a second opinion. How a neurosurgery practice reaches both, what ads cost, and the rules on spine claims.
Obstetrics and gynecology practice marketing guide Women choose an OB-GYN themselves, often early in a pregnancy or at a life change. How they search, which sites matter, what ads cost, and the rules on tracking, photos and delivery bills.
Ophthalmology practice marketing guide How patients reach an ophthalmologist, from optometrist referrals for cataracts to self-pay LASIK shoppers, what search ads cost on the ophthalmology benchmark, and the rules.
Optometry practice marketing guide How patients choose an optometrist against retail chains and online glasses, which listing sites matter, what search ads cost, and the FTC Eyeglass Rule every practice must follow.
Orthopedic surgery practice marketing guide How patients find an orthopedic surgeon for injuries, joint pain and replacements, which listing sites matter, what search ads cost, and the rules on regenerative treatment claims.
Otolaryngology (ENT) practice marketing guide How patients and pediatricians choose an ENT practice, why the hearing aid line markets differently, what search ads cost, and the rules on device claims and over-the-counter hearing aids.
Pain management practice marketing guide How patients and referring doctors choose a pain practice, what search ads cost, and the rules that bite hardest here: regenerative claims, copay waivers and treatment promises.
Pathology practice marketing guide A pathology group's customers are the clinicians who send specimens and the hospitals that contract for its services, not patients. How to market to them, and the kickback rules that govern it.
Pediatrics practice marketing guide Parents choose a pediatrician, often before the baby is born. How they decide, which booking and review sites matter, what search ads cost, and the rules on children's photos and gifts.
Physical medicine and rehabilitation practice marketing guide Few patients know what a physiatrist is. How a PM&R practice earns referrals from surgeons, hospitals and therapists, explains itself to patients, and stays within the rules on claims and referrals.
Physical therapy practice marketing guide How patients and referring physicians choose a physical therapy clinic, which listings matter, what LocaliQ's physical therapy benchmark shows, and the referral and Medicare rules clinics follow.
Plastic surgery practice marketing guide How patients shop for a plastic surgeon, which listings and paid channels matter, what LocaliQ's plastic surgery benchmark says clicks cost, and the photo, filler and pricing rules.
Psychiatry practice marketing guide How patients and referring clinicians choose a psychiatrist, which directories matter, what LocaliQ's mental health benchmark says about ads, and the privacy, review and telehealth prescribing rules.
Psychology practice marketing guide How clients and referrers choose a psychologist, why Psychology Today matters, what the mental health ad benchmark shows, and the ethics code limits on testimonials psychologists follow.
Pulmonology practice marketing guide Lung disease patients mostly arrive by referral; sleep patients often come on their own. How a pulmonology practice markets to both, and the device and supplier rules that apply.
Radiology and imaging center marketing guide Radiology is chosen by referring physicians and hospitals, and imaging centers increasingly by patients paying cash. How to market to each, and the screening and mammography rules.
Rheumatology practice marketing guide Most rheumatology patients arrive by referral. How a practice markets to referring clinicians and to patients with long-term disease, and the kickback, industry payment and stem cell rules.
Thoracic surgery practice marketing guide Thoracic surgeons are chosen by pulmonologists, oncologists and cardiologists, and by the hospital programs they work in. How to market to referrers, and the robotic and outcome claim rules.
Urgent care center marketing guide How patients pick an urgent care center in the moment, which booking and map listings decide it, what search ads cost on the healthcare benchmark, and the EMTALA, pricing and copay rules to respect.
Urology practice marketing guide How patients and referring physicians choose a urologist, which listings matter, what LocaliQ's urology benchmark says ads cost, and the rules on men's health claims and robotic surgery.
Vascular surgery and vein clinic marketing guide Arterial disease reaches a vascular surgeon by referral; vein patients often come on their own. How to market to referrers and to vein patients, and the screening, referral and pricing rules.
Medical weight loss clinic marketing guide How patients choose a medical weight loss clinic, what search ads cost on the healthcare benchmark, and the FDA, FTC and telehealth rules on GLP-1 drugs, weight claims and before-and-after photos.
Allergy and immunology recruiting guide Allergists train in small fellowships after internal medicine or pediatrics and work mostly in practices built on testing and immunotherapy. Where they look and vacancy costs.
Anesthesiology recruiting guide Anesthesia groups recruit to keep operating rooms open, against national management companies and surgery centers. What anesthesiologists earn, where they look, and what an idle room costs.
Cardiology recruiting guide Cardiology recruiting is subspecialty recruiting: interventional, electrophysiology, imaging and heart failure, mostly for hospital-employed groups. What cardiologists earn and what a vacancy costs.
Colon and rectal surgery recruiting guide Colon and rectal surgeons are a small fellowship-trained group recruited by hospitals, cancer centers and surgical practices. Their market, what a vacancy costs, and the rules.
Dermatology recruiting guide A dermatology practice recruits against private equity platforms and cosmetic work that pays in cash. What dermatologists earn, where they look, and what an empty clinic schedule costs.
Emergency medicine recruiting guide Emergency groups hire residency graduates on a yearly cycle and compete with staffing companies for them. What the specialty pays, where candidates look, and what empty shifts cost.
Endocrinology recruiting guide Endocrinology waiting lists run long, and endocrinologists can now choose telehealth obesity and diabetes companies over clinic jobs. Where they look, what a vacancy costs, and the rules that apply.
Family medicine recruiting guide Family physicians are the largest group BLS counts, and rural practices recruit them with loan repayment and visa waivers. What they earn, where they look, and what an empty panel costs.
Gastroenterology recruiting guide Gastroenterologists are recruited with endoscopy time and a stake in a surgery center by groups, investor-backed platforms and hospitals. Where they look and what a vacancy costs.
General surgery recruiting guide Community and rural hospitals recruit general surgeons to keep emergency call covered, while fellowships pull most residents into narrower fields. Pay data, channels and vacancy costs.
Geriatric medicine recruiting guide Geriatricians are few, and health systems, post-acute care companies and home-based programs all want them. Where they look, what a vacancy costs, and the loan repayment that helps.
Hematology and oncology recruiting guide Cancer centers and practices recruit fellowship-trained hematologist-oncologists, often for community sites. Where they look, vacancy costs, and the drug and referral rules.
Infectious disease recruiting guide Hospitals recruit infectious disease physicians for consults, antibiotic stewardship and infection prevention. Where they look, what a vacancy costs, and the rules on pay.
Internal medicine recruiting guide Internists split between hospital medicine and outpatient primary care, and fellowships pull many residents away from both. What internists earn, where they look, and what an open position costs.
Nephrology recruiting guide Nephrology groups recruit for hospital consults, clinic panels and dialysis rounds, with directorships in the mix. Where nephrologists look, vacancy costs and directorship rules.
Neurology recruiting guide Hospitals recruit neurologists to run stroke programs and cover inpatient consults, against telestroke services and academic centers. What neurologists earn, where they look, and what a vacancy costs.
Neurosurgery recruiting guide Neurosurgeons are few and long-trained, and hospitals recruit them to keep trauma and stroke programs running. Where they look, vacancy costs, and the rules on call pay and devices.
Obstetrics and gynecology recruiting guide OB-GYN recruiting is about who covers labor and delivery at night. Practices compete with laborist programs and gynecology-only jobs. What OB-GYNs earn, where they look, and what a vacancy costs.
Ophthalmology recruiting guide Eye practices recruit surgeons for cataract volume and retina, glaucoma or cornea subspecialists, often against investor-backed platforms. Pay, channels and vacancy costs.
Orthopedic surgery recruiting guide Orthopedic groups recruit fellowship-trained surgeons with operating time, surgery center ownership and call terms, against hospitals and platforms. Pay and vacancy costs.
Otolaryngology (ENT) recruiting guide ENT practices recruit surgeons whose income includes audiology, allergy and imaging, and many practices now belong to investor-backed platforms. Where otolaryngologists look and what a vacancy costs.
Pathology recruiting guide A pathology group recruits subspecialists to keep its hospital contracts and its referring clinicians. What pathologists earn, where they look, and what an unfilled seat at the microscope costs.
Pediatric surgery recruiting guide Pediatric surgeons are few, trained in a small number of fellowships and hired mostly by children's hospitals. What BLS shows for them, where they look, and what an open position costs a hospital.
Pediatrics recruiting guide Pediatric practices recruit general pediatricians against children's hospitals, pediatric urgent care and subspecialty fellowships. What pediatricians earn, where they look, and what a vacancy costs.
Physical medicine and rehabilitation recruiting guide Physiatrists split between inpatient rehabilitation hospitals and outpatient spine, sports and musculoskeletal practices, which recruit them differently. Where they look and what a vacancy costs.
Psychiatry recruiting guide Psychiatrists can work from home for a telehealth company or run a cash practice, so hospitals and clinics recruit against both. What psychiatrists earn, where they look, and what a vacancy costs.
Pulmonology recruiting guide Hospitals recruit pulmonologists who also cover the intensive care unit, and clinics recruit them for lung disease and sleep. Where they look and what a vacancy costs.
Radiology recruiting guide Radiologists can read from anywhere, so a radiology group recruits against teleradiology companies and investor-backed platforms. What radiologists earn, where they look, and what a vacancy costs.
Rheumatology recruiting guide Rheumatology is a small clinic specialty with long waits for new patients, and its practices often run infusion suites. Where rheumatologists look, vacancy costs and drug rules.
Thoracic surgery recruiting guide Hospitals recruit cardiothoracic surgeons to build or keep heart and lung programs, a small field with long training. Where they look, what the calculator can and cannot price, and the rules on pay.
Urology recruiting guide Urology groups recruit with operating time and income from imaging, labs and radiation, against hospitals and platforms. Where urologists look, vacancy costs and self-referral rules.
Vascular surgery recruiting guide Vascular surgeons compete with cardiologists and radiologists for the same procedures, and some work in office-based labs. Where they look, what a vacancy costs, and the rules on labs and pay.

Marketing guides by specialty

Allergy and immunology practice marketing guide How patients and parents find an allergist, which listing sites matter, what search ads cost, and the rules on health claims and children's stories.
Anesthesiology group marketing guide Anesthesia groups are chosen by hospitals, surgery centers and surgeons, not patients. How to market to them, what to say about billing, and the rules that bite.
Cardiology practice marketing guide Most cardiology patients come by referral, but many also search on their own. How to market to referring doctors and patients, what ads cost, and the referral rules.
Chiropractic practice marketing guide How patients find a chiropractor, which free listings carry the load, what search ads cost on the healthcare benchmark, and the claims, offers and Medicare rules chiropractic ads run into.
Colon and rectal surgery practice marketing guide How patients reach a colorectal surgeon, from embarrassed late-night searches to referrals for cancer surgery, which sites matter, what ads cost, and the rules.
Concierge medicine marketing guide How patients choose a concierge physician, how a practice converts its panel and wins members, and the AMA, HHS-OIG and Medicare rules on membership fees that shape every concierge ad.
Dental practice marketing guide How patients pick a dentist, which booking and review sites matter, what LocaliQ's general dentistry benchmark says clicks cost, and the specialty, review and photo rules dentists follow.
Dermatology practice marketing guide How patients choose a dermatologist, which listing sites matter, what search ads cost on the dermatology benchmark, and the rules on photos and device claims.
Direct primary care marketing guide How patients and employers choose a direct primary care practice, which channels fill a membership panel, and the Medicare opt-out, double billing and estimate rules to settle before advertising.
Emergency medicine group marketing guide Emergency physician groups win hospital contracts; freestanding emergency rooms court patients. How each markets, what search ads cost on the emergency benchmark, and EMTALA.
Endocrinology practice marketing guide How patients reach an endocrinologist, why waits matter more than ads, which sites count, what search costs, and the rules on weight loss drugs and claims.
Family medicine practice marketing guide How families choose a family doctor, which listing and booking sites matter, what search ads cost on the family medicine benchmark, and the rules that apply.
Fertility clinic marketing guide How patients choose a fertility clinic, why published success rates shape the choice, what search ads cost on the healthcare benchmark, and the reporting, claims and donor rules that apply.
Gastroenterology practice marketing guide How patients reach a gastroenterologist, from screening colonoscopy to referred liver and bowel disease, which sites matter, what ads cost, and the rules on referrals and prices.
General surgery practice marketing guide General surgeons are chosen mostly by referring physicians and emergency departments, and sometimes by patients researching a hernia or gallbladder operation. How to reach both.
Geriatric medicine practice marketing guide Geriatric patients are often chosen for by adult children, senior living staff and hospital discharge planners. How to reach them, and the Medicare rules on gifts and referrals.
Hematology and oncology practice marketing guide Cancer and blood disorder patients arrive on referral, frightened and in a hurry. How an oncology practice earns those referrals, what families search, and the rules on cure claims.
Infectious disease practice marketing guide Infectious disease physicians mostly consult in hospitals, but outpatient HIV, hepatitis, infusion and travel clinics need patients. How each is found, and the rules that apply.
Internal medicine practice marketing guide How adults and Medicare patients choose an internist, which booking and plan listings matter, what search ads cost, and the rules on gifts, tracking and review gag clauses.
Med spa marketing guide How clients choose a med spa, which listings and paid channels fit, what search ads cost on the healthcare benchmark, and the FDA, photo and influencer rules behind injectables and lasers.
Mental health group practice marketing guide How a multi-clinician mental health practice fills its caseloads: intake, directories, the mental health ad benchmark, and the tracking, Part 2 and review rules that bite behavioral health.
Nephrology practice marketing guide Kidney patients reach a nephrologist through primary care, hospitals and dialysis units. How a practice earns early referrals, what patients search, and the Medicare rules on gifts and referrals.
Neurology practice marketing guide How patients reach a neurologist for headaches, seizures, memory and movement problems, which sites matter, what search ads cost, and the rules on treatment claims and stem cells.
Neurosurgery practice marketing guide Brain cases arrive by referral; spine patients often shop for a surgeon or a second opinion. How a neurosurgery practice reaches both, what ads cost, and the rules on spine claims.
Obstetrics and gynecology practice marketing guide Women choose an OB-GYN themselves, often early in a pregnancy or at a life change. How they search, which sites matter, what ads cost, and the rules on tracking, photos and delivery bills.
Ophthalmology practice marketing guide How patients reach an ophthalmologist, from optometrist referrals for cataracts to self-pay LASIK shoppers, what search ads cost on the ophthalmology benchmark, and the rules.
Optometry practice marketing guide How patients choose an optometrist against retail chains and online glasses, which listing sites matter, what search ads cost, and the FTC Eyeglass Rule every practice must follow.
Orthopedic surgery practice marketing guide How patients find an orthopedic surgeon for injuries, joint pain and replacements, which listing sites matter, what search ads cost, and the rules on regenerative treatment claims.
Otolaryngology (ENT) practice marketing guide How patients and pediatricians choose an ENT practice, why the hearing aid line markets differently, what search ads cost, and the rules on device claims and over-the-counter hearing aids.
Pain management practice marketing guide How patients and referring doctors choose a pain practice, what search ads cost, and the rules that bite hardest here: regenerative claims, copay waivers and treatment promises.
Pathology practice marketing guide A pathology group's customers are the clinicians who send specimens and the hospitals that contract for its services, not patients. How to market to them, and the kickback rules that govern it.
Pediatrics practice marketing guide Parents choose a pediatrician, often before the baby is born. How they decide, which booking and review sites matter, what search ads cost, and the rules on children's photos and gifts.
Physical medicine and rehabilitation practice marketing guide Few patients know what a physiatrist is. How a PM&R practice earns referrals from surgeons, hospitals and therapists, explains itself to patients, and stays within the rules on claims and referrals.
Physical therapy practice marketing guide How patients and referring physicians choose a physical therapy clinic, which listings matter, what LocaliQ's physical therapy benchmark shows, and the referral and Medicare rules clinics follow.
Plastic surgery practice marketing guide How patients shop for a plastic surgeon, which listings and paid channels matter, what LocaliQ's plastic surgery benchmark says clicks cost, and the photo, filler and pricing rules.
Psychiatry practice marketing guide How patients and referring clinicians choose a psychiatrist, which directories matter, what LocaliQ's mental health benchmark says about ads, and the privacy, review and telehealth prescribing rules.
Psychology practice marketing guide How clients and referrers choose a psychologist, why Psychology Today matters, what the mental health ad benchmark shows, and the ethics code limits on testimonials psychologists follow.
Pulmonology practice marketing guide Lung disease patients mostly arrive by referral; sleep patients often come on their own. How a pulmonology practice markets to both, and the device and supplier rules that apply.
Radiology and imaging center marketing guide Radiology is chosen by referring physicians and hospitals, and imaging centers increasingly by patients paying cash. How to market to each, and the screening and mammography rules.
Rheumatology practice marketing guide Most rheumatology patients arrive by referral. How a practice markets to referring clinicians and to patients with long-term disease, and the kickback, industry payment and stem cell rules.
Thoracic surgery practice marketing guide Thoracic surgeons are chosen by pulmonologists, oncologists and cardiologists, and by the hospital programs they work in. How to market to referrers, and the robotic and outcome claim rules.
Urgent care center marketing guide How patients pick an urgent care center in the moment, which booking and map listings decide it, what search ads cost on the healthcare benchmark, and the EMTALA, pricing and copay rules to respect.
Urology practice marketing guide How patients and referring physicians choose a urologist, which listings matter, what LocaliQ's urology benchmark says ads cost, and the rules on men's health claims and robotic surgery.
Vascular surgery and vein clinic marketing guide Arterial disease reaches a vascular surgeon by referral; vein patients often come on their own. How to market to referrers and to vein patients, and the screening, referral and pricing rules.
Medical weight loss clinic marketing guide How patients choose a medical weight loss clinic, what search ads cost on the healthcare benchmark, and the FDA, FTC and telehealth rules on GLP-1 drugs, weight claims and before-and-after photos.

Recruiting guides by specialty

Allergy and immunology recruiting guide Allergists train in small fellowships after internal medicine or pediatrics and work mostly in practices built on testing and immunotherapy. Where they look and vacancy costs.
Anesthesiology recruiting guide Anesthesia groups recruit to keep operating rooms open, against national management companies and surgery centers. What anesthesiologists earn, where they look, and what an idle room costs.
Cardiology recruiting guide Cardiology recruiting is subspecialty recruiting: interventional, electrophysiology, imaging and heart failure, mostly for hospital-employed groups. What cardiologists earn and what a vacancy costs.
Colon and rectal surgery recruiting guide Colon and rectal surgeons are a small fellowship-trained group recruited by hospitals, cancer centers and surgical practices. Their market, what a vacancy costs, and the rules.
Dermatology recruiting guide A dermatology practice recruits against private equity platforms and cosmetic work that pays in cash. What dermatologists earn, where they look, and what an empty clinic schedule costs.
Emergency medicine recruiting guide Emergency groups hire residency graduates on a yearly cycle and compete with staffing companies for them. What the specialty pays, where candidates look, and what empty shifts cost.
Endocrinology recruiting guide Endocrinology waiting lists run long, and endocrinologists can now choose telehealth obesity and diabetes companies over clinic jobs. Where they look, what a vacancy costs, and the rules that apply.
Family medicine recruiting guide Family physicians are the largest group BLS counts, and rural practices recruit them with loan repayment and visa waivers. What they earn, where they look, and what an empty panel costs.
Gastroenterology recruiting guide Gastroenterologists are recruited with endoscopy time and a stake in a surgery center by groups, investor-backed platforms and hospitals. Where they look and what a vacancy costs.
General surgery recruiting guide Community and rural hospitals recruit general surgeons to keep emergency call covered, while fellowships pull most residents into narrower fields. Pay data, channels and vacancy costs.
Geriatric medicine recruiting guide Geriatricians are few, and health systems, post-acute care companies and home-based programs all want them. Where they look, what a vacancy costs, and the loan repayment that helps.
Hematology and oncology recruiting guide Cancer centers and practices recruit fellowship-trained hematologist-oncologists, often for community sites. Where they look, vacancy costs, and the drug and referral rules.
Infectious disease recruiting guide Hospitals recruit infectious disease physicians for consults, antibiotic stewardship and infection prevention. Where they look, what a vacancy costs, and the rules on pay.
Internal medicine recruiting guide Internists split between hospital medicine and outpatient primary care, and fellowships pull many residents away from both. What internists earn, where they look, and what an open position costs.
Nephrology recruiting guide Nephrology groups recruit for hospital consults, clinic panels and dialysis rounds, with directorships in the mix. Where nephrologists look, vacancy costs and directorship rules.
Neurology recruiting guide Hospitals recruit neurologists to run stroke programs and cover inpatient consults, against telestroke services and academic centers. What neurologists earn, where they look, and what a vacancy costs.
Neurosurgery recruiting guide Neurosurgeons are few and long-trained, and hospitals recruit them to keep trauma and stroke programs running. Where they look, vacancy costs, and the rules on call pay and devices.
Obstetrics and gynecology recruiting guide OB-GYN recruiting is about who covers labor and delivery at night. Practices compete with laborist programs and gynecology-only jobs. What OB-GYNs earn, where they look, and what a vacancy costs.
Ophthalmology recruiting guide Eye practices recruit surgeons for cataract volume and retina, glaucoma or cornea subspecialists, often against investor-backed platforms. Pay, channels and vacancy costs.
Orthopedic surgery recruiting guide Orthopedic groups recruit fellowship-trained surgeons with operating time, surgery center ownership and call terms, against hospitals and platforms. Pay and vacancy costs.
Otolaryngology (ENT) recruiting guide ENT practices recruit surgeons whose income includes audiology, allergy and imaging, and many practices now belong to investor-backed platforms. Where otolaryngologists look and what a vacancy costs.
Pathology recruiting guide A pathology group recruits subspecialists to keep its hospital contracts and its referring clinicians. What pathologists earn, where they look, and what an unfilled seat at the microscope costs.
Pediatric surgery recruiting guide Pediatric surgeons are few, trained in a small number of fellowships and hired mostly by children's hospitals. What BLS shows for them, where they look, and what an open position costs a hospital.
Pediatrics recruiting guide Pediatric practices recruit general pediatricians against children's hospitals, pediatric urgent care and subspecialty fellowships. What pediatricians earn, where they look, and what a vacancy costs.
Physical medicine and rehabilitation recruiting guide Physiatrists split between inpatient rehabilitation hospitals and outpatient spine, sports and musculoskeletal practices, which recruit them differently. Where they look and what a vacancy costs.
Psychiatry recruiting guide Psychiatrists can work from home for a telehealth company or run a cash practice, so hospitals and clinics recruit against both. What psychiatrists earn, where they look, and what a vacancy costs.
Pulmonology recruiting guide Hospitals recruit pulmonologists who also cover the intensive care unit, and clinics recruit them for lung disease and sleep. Where they look and what a vacancy costs.
Radiology recruiting guide Radiologists can read from anywhere, so a radiology group recruits against teleradiology companies and investor-backed platforms. What radiologists earn, where they look, and what a vacancy costs.
Rheumatology recruiting guide Rheumatology is a small clinic specialty with long waits for new patients, and its practices often run infusion suites. Where rheumatologists look, vacancy costs and drug rules.
Thoracic surgery recruiting guide Hospitals recruit cardiothoracic surgeons to build or keep heart and lung programs, a small field with long training. Where they look, what the calculator can and cannot price, and the rules on pay.
Urology recruiting guide Urology groups recruit with operating time and income from imaging, labs and radiation, against hospitals and platforms. Where urologists look, vacancy costs and self-referral rules.
Vascular surgery recruiting guide Vascular surgeons compete with cardiologists and radiologists for the same procedures, and some work in office-based labs. Where they look, what a vacancy costs, and the rules on labs and pay.

Rules and state medical boards

Federal rules for physician advertising and recruiting Every federal rule this site cites for practice marketing and physician recruiting, grouped by what you are doing, each with its regulator, the law it rests on and the page it was read on.

Physician salaries

Anesthesiologist salary by state National, state and metro pay for anesthesiologists from the BLS May 2025 release: employment, mean and median wages, percentiles and the survey's limits.
Cardiologist salary by state National, state and metro pay for cardiologists from the BLS May 2025 release: employment, mean and median wages, percentiles and the survey's limits.
Dermatologist salary by state National, state and metro pay for dermatologists from the BLS May 2025 release: employment, mean and median wages, percentiles and the survey's limits.
Emergency medicine physician salary by state National, state and metro pay for emergency medicine physicians from the BLS May 2025 release: employment, mean and median wages, percentiles and the survey's limits.
Family medicine physician salary by state National, state and metro pay for family medicine physicians from the BLS May 2025 release: employment, mean and median wages, percentiles and the survey's limits.
General surgeon salary by state BLS counts general surgeons in Surgeons, All Other: national, state and metro pay for that group from the May 2025 release, with its percentiles and limits.
Internal medicine physician salary by state National, state and metro pay for general internal medicine physicians from the BLS May 2025 release: employment, mean and median wages, percentiles and the survey's limits.
Neurologist salary by state National, state and metro pay for neurologists from the BLS May 2025 release: employment, mean and median wages, percentiles and the survey's limits.
OB-GYN salary by state National, state and metro pay for obstetricians and gynecologists from the BLS May 2025 release: employment, mean and median wages, percentiles and the survey's limits.
Ophthalmologist salary by state National, state and metro pay for ophthalmologists from the BLS May 2025 release: employment, mean and median wages, percentiles and the survey's limits.
Orthopedic surgeon salary by state National, state and metro pay for orthopedic surgeons from the BLS May 2025 release: employment, mean and median wages, percentiles and the survey's limits.
Pathologist salary by state National, state and metro pay for pathologists from the BLS May 2025 release: employment, mean and median wages, percentiles and the survey's limits.
Pediatric surgeon salary by state National, state and metro pay for pediatric surgeons from the BLS May 2025 release: employment, mean and median wages, percentiles and the survey's limits.
Pediatrician salary by state National, state and metro pay for general pediatricians from the BLS May 2025 release: employment, mean and median wages, percentiles and the survey's limits.
Physicians, all other: salary by state National, state and metro pay for the physicians BLS counts as all other, from the May 2025 release: employment, mean and median wages and the survey's limits.
Psychiatrist salary by state National, state and metro pay for psychiatrists from the BLS May 2025 release: employment, mean and median wages, percentiles and the survey's limits.
Radiologist salary by state National, state and metro pay for radiologists from the BLS May 2025 release: employment, mean and median wages, percentiles and the survey's limits.

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