For vendors and agencies
For pharmaceutical and device marketers, software and service vendors, and the agencies that work for them: what each channel to physicians is, what it costs where the price is public, and which rules apply.
Marketing to physicians runs into federal rules on payments, endorsements and patient privacy. The rules pages name each rule and cite it.
Physician ads can mean ads that physicians place, or ads aimed at physicians. This page is about the second: the networks, journals, email lists and sponsorships that put a product in front of doctors.
Physician social networks, clinical news sites and journal ad programs each sell access to a physician audience. Their audience claims and rate card facts are recorded as the publisher states them, with the date.
See the directoryPhysician email lists, sponsored education and conference sponsorships are priced per name, per program or per event. The guides explain how each one is priced and what the rules require of the sponsor.
The federal Open Payments program, the FTC’s endorsement guides and HIPAA’s marketing rules all reach companies that market to physicians. The rules pages summarize each one and cite the source.
See the rulesAdvertising on PhysicianAds
Sponsored and featured placements on PhysicianAds are labelled, kept apart from the ranked tables, and never sold as a followed link or a better position.
Where employers recruit physicians, for products sold to recruiters and hospitals.
Where practices pay to be found, for products sold to practices.
How each channel to physicians is priced, and what the sponsor has to disclose.
Federal rules for companies that market to physicians, and every state board.
How sponsored placements on this site are labelled and kept apart.
What the site covers, how prices are checked, and whether a listing can be bought (it cannot).
Questions and answersName the venue and the page that shows its terms, and we check it before anything changes.
Write to usEvery figure is read on the venue's own page, dated, and labelled when it could not be confirmed.
How the checking works