Listing and review sites
Booking sites charge per new patient or by subscription, review sites mostly charge for an upgraded profile, and directories are often free to claim. The directory sets them side by side.
See the listing sitesFor practices
Get new patients without overpaying for them.
For physician owners and practice managers: what each listing site and channel charges, which ones suit your specialty, and the advertising rules that apply before a patient ever calls.
Know what a listing costs
The listing site directory shows how each booking, review and directory site charges a practice, in the same fields for every site.
Where marketing money goes.
A practice pays for patients in a few places: listing and booking sites, paid search, a website that turns visits into appointments, and the staff time that reviews take. Each section below covers one, with costs where the seller publishes them.
Marketing by specialty
A dermatology practice and an urgent care center do not find patients the same way. Each marketing guide covers how that specialty’s patients search, the sites that matter for it, what paid search costs, and the rules that bite.
- Allergy and immunology practice marketing guide
- Anesthesiology group marketing guide
- Cardiology practice marketing guide
- Chiropractic practice marketing guide
What the rules allow
Testimonials, before-and-after photos, “board certified” claims and patient privacy all have rules, set by state medical boards and federal agencies. The rules pages name each rule and cite it.
See the rules and state boardsPatient acquisition cost and marketing budget calculator
What does a new patient cost you?
Monthly spend, new patients, and what a patient is worth over the years they stay, turned into a cost per new patient, a return on the spend and a break-even point.
The directories that matter here.
Doctor listing and review sites
How each booking, review and directory site charges a practice.
Physician job boards and career centers
For the day the practice is hiring: what each board charges to post a physician opening.
Featured guides.
Marketing guides by specialty
How patients find each specialty, and what reaching them costs.
Rules and state medical boards
The advertising rules that apply to physicians, with every state board listed.
Recruiting guides by specialty
When the practice is hiring: pay, boards and what a vacancy costs.
Questions?
Read the answers
What the site covers, how prices are checked, and whether a listing can be bought (it cannot).
Questions and answersSuggest or correct a listing
Name the venue and the page that shows its terms, and we check it before anything changes.
Write to usHow we check prices
Every figure is read on the venue's own page, dated, and labelled when it could not be confirmed.
How the checking works