Verified
Free, with paid options
WebMD Care
WebMD's doctor directory: a free basic profile, and a paid Featured Profile that pins a practice to the top of local results and also shows on Vitals.
Listing and review sites
Vitals is a doctor review and directory site that is part of WebMD Care Directories. A practice can list or claim its profile from the site, and paid placement on Vitals is sold as part of WebMD's Featured Profile rather than on its own.
Verified
| Fact | What its own pages say | Read on | Source |
|---|---|---|---|
| How it charges | Free, with paid options WebMD's Featured Profile is syndicated onto Vitals. | WebMD Care profile page for providers | |
| Published price | Free listing; paid placement priced on request through WebMD No published price | WebMD Care profile page for providers | |
| How a profile is claimed | List Your Practice link on the Vitals home page | Vitals home page | |
| Audience it reports | More than 9 million provider reviews, as it states | Vitals home page | |
| Owner | Part of WebMD Care Directories | WebMD Care profile page for providers |
Vitals has a free option and paid upgrades: free listing; paid placement priced on request through WebMD.
Worked example: a listing at the free level costs nothing. The paid options are worth pricing only once the free one is in place and you can see what it brings in.
A practice that has claimed its WebMD profile should check that its Vitals listing matches. Paying for placement here means buying the WebMD Featured Profile, so compare it as one product covering both sites.
Three other listing and review sites in this directory, chosen by the specialties they serve and the way they charge.
Verified
Free, with paid options
WebMD's doctor directory: a free basic profile, and a paid Featured Profile that pins a practice to the top of local results and also shows on Vitals.
Verified
Free, with paid options
A Top Doctors directory where inclusion comes from peer nomination and cannot be bought; selected doctors can then buy an Enhanced Profile.
Verified
Free, with paid options
The local review site: a free business page, with published monthly prices for ads and for the Upgrade Package that removes competitor ads.
On its own site, Vitals names its owner: Part of WebMD Care Directories. It does not give a founding year on the pages read for this entry. Every fact on this page links to the page it was read on.
Vitals has a free option and paid upgrades: free listing; paid placement priced on request through WebMD.
Worked example: a listing at the free level costs nothing. The paid options are worth pricing only once the free one is in place and you can see what it brings in.
In this directory, the closest matches by specialty and way of charging are WebMD Care (free, with paid options), Castle Connolly (free, with paid options) and Yelp (free, with paid options). The full table sets all 14 side by side.