Listing and review sites

WebMD Care

WebMD Care is the doctor directory on WebMD, run together with Vitals. A physician can claim a free basic profile. The paid Featured Profile adds top placement in local results, online booking, review requests and syndication to Vitals, at a price given on request.

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The facts, with sources

Fact What its own pages say Read on Source
How it charges Free, with paid options WebMD Care profile page for providers
Published price Free basic profile; Featured Profile priced on request No published price The page offers a 'Get pricing' form for the Featured Profile. WebMD Care profile page for providers
Paid tiers Featured Profile: top local placement, booking, review requests, no competitor ads, syndication to Vitals WebMD Care profile page for providers
How a profile is claimed Claim form with practice and provider details WebMD Care profile page for providers
Audience it reports More than 8 million physician ratings and reviews, as it states WebMD Care home page
Owner WebMD, whose directory network also runs Vitals WebMD Care profile page for providers

What it costs.

WebMD Care has a free option and paid upgrades: free basic profile; Featured Profile priced on request. The page offers a 'Get pricing' form for the Featured Profile.

Worked example: a listing at the free level costs nothing. The paid options are worth pricing only once the free one is in place and you can see what it brings in.

Who it fits.

Claiming the free profile makes sense for any practice. The Featured Profile suits a practice in a crowded local market that wants paid placement next to competitors; ask for the price and the contract term before agreeing.

Alternatives.

Three other listing and review sites in this directory, chosen by the specialties they serve and the way they charge.

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Free, with paid options

Vitals

A doctor review site in WebMD's directory network: a practice lists for free, and paid placement comes through WebMD's Featured Profile.

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Free, with paid options

Castle Connolly

A Top Doctors directory where inclusion comes from peer nomination and cannot be bought; selected doctors can then buy an Enhanced Profile.

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Free, with paid options

Yelp

The local review site: a free business page, with published monthly prices for ads and for the Upgrade Package that removes competitor ads.

Questions about WebMD Care.

Who runs WebMD Care, and how long has it been around?

On its own site, WebMD Care names its owner: WebMD, whose directory network also runs Vitals. It does not give a founding year on the pages read for this entry. Every fact on this page links to the page it was read on.

What does WebMD Care cost?

WebMD Care has a free option and paid upgrades: free basic profile; Featured Profile priced on request. The page offers a 'Get pricing' form for the Featured Profile.

Worked example: a listing at the free level costs nothing. The paid options are worth pricing only once the free one is in place and you can see what it brings in.

What are the alternatives to WebMD Care?

In this directory, the closest matches by specialty and way of charging are Vitals (free, with paid options), Castle Connolly (free, with paid options) and Yelp (free, with paid options). The full table sets all 14 side by side.