Guides
Generic marketing advice fits no one. The guides here are written for one specialty or one question at a time, with costs that carry a date and the rules that apply named and cited.
For the practice that needs patients: how patients in that specialty search, the listing and review sites that matter for it, what paid search costs where a benchmark is published, the channels that fit, and the rules on testimonials, photos and specialty claims.
For the recruiter or employer filling a position: what the specialty pays by state, the boards and locum agencies that carry it, a worked example of what a vacancy costs, and the channels that fit.
Alongside the specialty guides, single articles answer the questions practices, recruiters and vendors ask most: whether and how doctors may advertise, search ads and local search for a practice, social media ads, HIPAA and marketing, reaching physicians and what physician email lists cost, selling and valuing a practice, the physician employment contract, building a practice website, and what a physician job posting costs.
A guide publishes only when its whole checklist is done: every section written, every cost dated and sourced, every rule cited. Until then it stays off the site rather than going up half finished. Each guide shows the date it was last checked, and a reader who spots something out of date can send a correction.