Verified
Per new patient
Opencare
A dentist booking site that charges a fee only for new patients who receive care, quoted per practice, with no contract or setup fee.
Listing and review sites
Zocdoc
Zocdoc lists practices so patients can book open appointments online, on its own site and app and on partner sites. It charges no upfront fee or subscription; a practice pays a discovery fee each time Zocdoc brings in a new patient booking.
Verified
The facts, with sources
| Fact | What its own pages say | Read on | Source |
|---|---|---|---|
| How it charges | Per new patient No upfront fees or subscriptions. The fee is tied to the booking, not the visit. | Zocdoc page for reaching more patients | |
| Published price | Fee per new-patient booking; amount not published No published price Existing patients, bookings through the practice's own website and certain partner sites carry no fee. A practice can set a monthly budget and choose which providers take discovery bookings. | Zocdoc page for reaching more patients | |
| How a profile is claimed | Sign up online; availability syncs from the practice's EHR or scheduling software | Zocdoc page for reaching more patients | |
| Audience it reports | Millions of patients searching for a new doctor each month, as it states | Zocdoc provider sign-up page |
What it costs.
Zocdoc charges per new patient. Fee per new-patient booking; amount not published. Existing patients, bookings through the practice's own website and certain partner sites carry no fee. A practice can set a monthly budget and choose which providers take discovery bookings.
Worked example: ask for the fee for your specialty and location, then multiply it by the new patients you expect in a month. Compare that with what a new patient is worth to the practice over the years they stay.
Who it fits.
It suits a practice with open slots, a scheduling system Zocdoc connects to, and room for new patients on the insurance plans it accepts. Because the fee applies to the booking even when the patient cancels, a practice with a high no-show rate should weigh that before turning it on.
Alternatives.
Three other listing and review sites in this directory, chosen by the specialties they serve and the way they charge.
Verified
Free
Bing Places for Business
Microsoft's free business listing for Bing search and maps, claimed by the business owner.
Verified
Free
Healthgrades
A doctor directory and review site where a physician claims a free profile; updates made there sync to its partner brands.
Questions about Zocdoc.
Who runs Zocdoc, and how long has it been around?
Zocdoc's own pages, read on October 25, 2026, do not name an owner or a founding year. What they do publish is in the facts table above. Every fact on this page links to the page it was read on.
What does Zocdoc cost?
Zocdoc charges per new patient. Fee per new-patient booking; amount not published. Existing patients, bookings through the practice's own website and certain partner sites carry no fee. A practice can set a monthly budget and choose which providers take discovery bookings.
Worked example: ask for the fee for your specialty and location, then multiply it by the new patients you expect in a month. Compare that with what a new patient is worth to the practice over the years they stay.
What are the alternatives to Zocdoc?
In this directory, the closest matches by specialty and way of charging are Opencare (per new patient), Bing Places for Business (free) and Healthgrades (free). The full table sets all 14 side by side.