Verified
Free, with paid options
Yelp
The local review site: a free business page, with published monthly prices for ads and for the Upgrade Package that removes competitor ads.
Listing and review sites
Psychology Today
Psychology Today runs the directory many people use to find a therapist or other mental health professional. Membership is a flat monthly fee with no contract, and it includes the profile, call and email tracking, a protected phone number and a telehealth platform.
Verified
The facts, with sources
| Fact | What its own pages say | Read on | Source |
|---|---|---|---|
| How it charges | Subscription | Psychology Today membership sign-up page | |
| Published price | $29.95 per month It is a fixed monthly fee with no contract, cancel anytime, and a member gets a free month for each colleague who joins from their invitation. | Psychology Today membership sign-up page | |
| How a profile is claimed | Sign up and build a profile online | Psychology Today membership sign-up page | |
| Built for | Mental health professionals | Psychology Today membership sign-up page | |
| Audience it reports | 971,000 average weekly unique users of the US directory, as it states | Psychology Today membership sign-up page |
What it costs.
Psychology Today charges $29.95 per month. It is a fixed monthly fee with no contract, cancel anytime, and a member gets a free month for each colleague who joins from their invitation.
Worked example: one practice listed for a year costs $359.40, at $29.95 a month.
Who it fits.
It fits a mental health practice of any size, from a solo therapist to a group with psychiatrists, that wants a steady source of client inquiries at a fixed cost. With no contract, a practice can test it for a few months and cancel if the inquiries do not come.
Alternatives.
Three other listing and review sites in this directory, chosen by the specialties they serve and the way they charge.
Verified
Per new patient
Zocdoc
The online booking marketplace: no subscription, a fee for each new patient Zocdoc helps book, even if the patient later cancels. The fee amount is not published.
Verified
Free
Bing Places for Business
Microsoft's free business listing for Bing search and maps, claimed by the business owner.
Questions about Psychology Today.
Who runs Psychology Today, and how long has it been around?
Psychology Today's own pages, read on October 25, 2026, do not name an owner or a founding year. What they do publish is in the facts table above. Every fact on this page links to the page it was read on.
What does Psychology Today cost?
Psychology Today charges $29.95 per month. It is a fixed monthly fee with no contract, cancel anytime, and a member gets a free month for each colleague who joins from their invitation.
Worked example: one practice listed for a year costs $359.40, at $29.95 a month.
What are the alternatives to Psychology Today?
In this directory, the closest matches by specialty and way of charging are Yelp (free, with paid options), Zocdoc (per new patient) and Bing Places for Business (free). The full table sets all 14 side by side.