Listing and review sites

Google Business Profile

A Google Business Profile is the listing that shows a practice's address, hours, photos and reviews in Google Search and Maps. Adding or claiming it is free; the practice then verifies it and can reply to reviews.

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The facts, with sources

Fact What its own pages say Read on Source
How it charges Free Google Business Profile page
Published price Free Its FAQ says creating a profile and listing a business on Google is free. Google Business Profile page
How a profile is claimed Add or claim the profile at no charge, then verify it Only businesses eligible under Google's guidelines can add or claim a location. Google help: add or claim your Business Profile
Reviews The owner can reply to reviews; replies show under the review on Search and Maps Google Business Profile page for service businesses

What it costs.

A listing on Google Business Profile costs nothing. Its FAQ says creating a profile and listing a business on Google is free.

Worked example: one practice costs nothing to list; the only cost is the staff time to keep it current.

Who it fits.

Every practice needs one, and every physician or location it represents should be checked against Google's eligibility guidelines before a profile is added. It costs nothing, so the only cost is the staff time to keep it current and answer reviews.

Alternatives.

Three other listing and review sites in this directory, chosen by the specialties they serve and the way they charge.

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Free

Doctor.com

A doctor directory owned by Press Ganey where a provider opens a free account to claim and complete a profile.

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Free

Healthgrades

A doctor directory and review site where a physician claims a free profile; updates made there sync to its partner brands.

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Free

Bing Places for Business

Microsoft's free business listing for Bing search and maps, claimed by the business owner.

Questions about Google Business Profile.

Who runs Google Business Profile, and how long has it been around?

Google Business Profile's own pages, read on October 25, 2026, do not name an owner or a founding year. What they do publish is in the facts table above. Every fact on this page links to the page it was read on.

What does Google Business Profile cost?

A listing on Google Business Profile costs nothing. Its FAQ says creating a profile and listing a business on Google is free.

Worked example: one practice costs nothing to list; the only cost is the staff time to keep it current.

What are the alternatives to Google Business Profile?

In this directory, the closest matches by specialty and way of charging are Doctor.com (free), Healthgrades (free) and Bing Places for Business (free). The full table sets all 14 side by side.